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Visual Merchandising (paperback)84% off by: Robert ColbornePublisher: Cengage LearningISBN: 9780827357594 List Price: Rs. 6172.00 Our Price: Rs. 990.00 Pages: 352 All India - Free Shipping
All the essential concepts and methods of visual merchandising are offered in this uniquely motivating book. 'Visual Merchandising: The Business of Merchandise Presentation' integrates product information, store design, marketing, selling, and other key aspects of retailing to prepare the reader for the challenges and excitement of the business world. Merchandising concepts are reinforced by "Business Highlights" features that provide practical insights and advice with profiles and industry interviews; projects that encourage learning-by-doing; more than 250 photos, illustrations, charts, and tables highlighting major concepts and industry practices; and a chapter on illustration with a tie-in to design principles including the use of color for maximum impact.
This book details the essentials of visual merchandising and the basic methodology of presentation for anyone in the fashion or retail industry.
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